A strong local SEO strategy is the key to driving more customers to your store.
With the increased usage of mobile devices in the last few years, local SEO has risen in importance. Namely, almost 90% of consumers search for a local business once a week, while close to 60% do it on a daily basis. Taking these statistics into consideration, it is evident that businesses that are targeting local audiences cannot afford to ignore the benefits that come with local search engine optimization.
Ranking in local search has a direct impact
on in-store traffic
Around 20% of local mobile searches lead to a sale within 24 hours. Obviously, not only are local searchers more likely to visit a store, but they tend to make a purchase as well.
A boost in local visibility provides a multitude of benefits for businesses with physical stores which cater to a specific region; nevertheless, local SEO is an effective marketing tool for online-oriented businesses as well. Though you might be distributing your products and services on a global level, you should not pass up the opportunity to rank higher for searches relevant for specific regions.
It is not just about the users and their preferences and changes in search habits – since Pigeon rolled out in 2014, Google has favored businesses that optimized their websites for local search. Today, no matter if you aim to rank high locally or globally, it is essential that you are first established as a search entity. It is no longer just about relevant keywords in your content – you have to include verifiable data as well. This way, both users and search engines will see you as trustworthy.
Local SEO Benefits for Small Businesses
Focusing your digital marketing efforts on local SEO enables you to target an audience in a particular city, region or any other geographically defined area you operate in. However, many don’t realize that local visibility optimization goes beyond listing your business in several directories. The process is a bit more complex than that, and includes the following:
Keyword research and analysis for local search
Onsite optimization (URL structure, page and content optimization)
Offsite optimization (directory listings and local citations)
Here at Elevate Digital, we first focus on determining the most relevant sets of keywords and move on to conduct an audit of your NAP (Name, Address, Phone) and all your existing assets to make sure the information in your listings is consistent. For a successful local SEO strategy, every listing has to be uniform and has to contain accurate information regarding your business.
What to Expect from Us
As your reliable Hong Kong SEO partner, we won’t just make sure we cover the basic steps in the local optimization process, we will also check whether there are any issues like keyword cannibalization or duplicate content. In other words, we will make sure keywords are distributed synchronically across various pages, so you wouldn’t run the risk of competing against yourself for particular keyword phrases.
Social media optimization is yet another area we focus on since these channels represent an integral part of your local SEO efforts.
In the end, what makes us unique in our line of business is the fact that we go one step further than anyone else and ensure we check whether there are any other opportunities for your company to get mentioned, like newspapers, regional industry organizations or any other source that might establish you as a trustworthy and relevant entity.
Establishing a bullet proof local SEO strategy will yield results relatively quickly, thanks to market specificities. If you’re running a small business with a unique set of products or services and wish to target a local audience, it should be fairly easy to thrive in the online market. However, with just a little push and the right team of digital experts on your side, you can easily see yourself becoming one of the leading businesses in your area. Elevate Digital is at your disposal to help you develop a branding strategy which will boost the promotion of your products and services locally.
Sounds Like Something Your Business
Could Benefit From?
I am very pleased with the campaign that Elevate Digital formulated for us. Apart from a significant increase in rankings and traffic, it was their level of involvement and versatility that really made an impression.
When we are talking about top tier SEO services, Elevate Digital is definitely taking the top spot. Fantastic team, great organisation and shiny results. We are always happy when we get a monthly report – simply astonishing.
Onsite modifications alone would make hiring Elevate Digital a worthwhile investment, but I was extremely satisfied with every aspect of our cooperation, from reporting to the direction in which they took our brand.
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